HONG KONG – HHOGENE, a new brand with a vision of creating customized light-control earbuds, has successfully funded more than US$80,000 on launch day on the global crowdfunding platform Indiegogo for its innovative product, GPods — the world’s first-ever TWS(True Wireless Stereo) earbuds with light control offering consumers multiple personalized light modes that can be switched in one click and are unique to their own mood, music preferences, and even style.

Within a mere 52 seconds, GPods were already 100% funded, and in one and half hours, the funded amount had reached US$50,000. GPods launched on Indiegogo at 9 a.m. EST, May 17.

Two products are available for crowdfunding. One is the main product called The Origin, which features four light modes: Ripple, Wave, Pulse, and Breath, as well as 72 basic color options that support 300,000 color combinations for consumers to choose from and control through the GPods app. The other product is a 2-in-1 package that contains The Origin as well as a detachable case called “Tiger Stripes” that creates a special effect from the color(s) shining through it.

A maximum of six colors can be chosen simultaneously to accompany one of the light modes. The light then reacts and changes along with the beat of the music. In addition, the GPods app includes a photo color recognition function so that when people take a picture, the app automatically captures the color(s) that match the scene before uploading it to the earbuds. The entire process is easy and user-friendly.

By using digital technology to apply a panoramic view of light control to TWS earbuds, HHOGene endeavors to offer consumers a unique “Dare to Shine” experience to express themselves in a myriad of ways based on their mood, what they are wearing, what they are listening to, and where they are.

The crowdfunding price for The Origin is US$79 for the first week and US$89 thereafter, and the “Tiger Stripes” package is US$89 for the first week and US$99 thereafter, both with almost 40% off the retail price.

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