The rise in the adoption of advanced technologies in digital education, increase in penetration of smartphones and the internet and surge in the use of AI and machine learning in digital education drive the growth of the global digital education market.
PORTLAND – Allied Market Research published a report, titled, “Digital Education Market by Learning Type (Self-paced Online Education, Instructor-led Online Education), by Course Type (Science, Technology, Engineering, and Mathematics (STEM), Business Management, Others), by End-user (Academic Institutions & Individuals, Enterprises): Global Opportunity Analysis and Industry Forecast, 2021-2031.” According to the report, the global digital education industry generated $12.5 billion in 2021 and is estimated to reach $125.3 billion by 2031, witnessing a CAGR of 26% from 2022 to 2031. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chain, regional landscape, and competitive scenario.
Drivers and Opportunities
The rise in the adoption of advanced technologies in digital education, increase in penetration of smartphones and the internet and surge in the use of AI and machine learning in digital education drive the growth of the global digital education market. However, factors such as lack of social interactions in digital education and the high cost of implementation hamper the market growth. On the other hand, the emergence of several trends such as microlearning, gamification, adaptive learning, and mobile learning are expected to present lucrative opportunities for growth in the coming years.
Covid-19 Scenario
- The outbreak of the COVID-19 pandemic led the digital education industry to shift its business operations toward a remote work environment. Moreover, strict guidelines issued by governments around the globe made people stay at home. This led to the adoption of digital education globally. Thus, the pandemic had a positive impact on the digital education market.
- The pandemic transformed the working model of the educational sector due to a greater focus on online working models. After the outbreak of the pandemic, countries including the U.S., Italy, China, and other developed countries were the first countries to adopt online education courses and teaching methodologies, creating a higher investment scenario within the market for educational technology.
Get a detailed COVID-19 impact analysis on the digital education market:
The self-paced online education segment to maintain its dominance during the forecast period
Based on learning type, the self-paced online education segment grabbed more than three-fifths of the global digital education market in 2021 and is expected to rule the roost during the forecast period as self-paced online education can be implemented across different platforms, websites, PCs, and mobile apps. However, the instructor-led online education segment is projected to witness the largest CAGR of 27.3% from 2022 to 2031 as it enables real-time doubt clarification and two-way interactions.
The STEM segment to maintain its leadership status during the forecast period
Based on course type, the science, technology, engineering, and mathematics (STEM) segment contributed to nearly three-fourths of the global digital education industry in 2021 and is expected to maintain its leadership status during the forecast period. This is due to the upsurge in the number of virtual schools providing STEM courses. However, the business management segment is projected to witness the largest CAGR of 30.1% from 2022 to 2031, owing to the surge in the number of jobs in the field of business management.
The academic institutions & individuals segment to maintain its lead position during the forecast period
Based on end users, the academic institutions & individuals segment accounted for nearly three-fourths of the global digital education market in 2021 and is expected to maintain its lead position during the forecast period, owing to the increase in internet penetration and e-learning initiatives. However, the enterprise segment is projected to manifest the fastest CAGR of 28.8% during the forecast period due to the adoption of digital education by workers to keep up with the latest technologies and skills.
North America to maintain its dominance in terms of revenue by 2031
Based on region, North America was the largest market in 2021, accounting for nearly two-fifths of the global digital education market, and is expected to maintain its dominance during the forecast period. This is due to the higher adoption of digital education in various colleges and enterprises in the region. However, Asia-Pacific is projected to manifest the fastest CAGR of 29.0% during the forecast period, owing to the growing digital infrastructure and rise in virtual colleges in the region.
Leading Market Players
- Alison
- Brain4ce Education Solutions Pvt. Ltd.
- BYJU’S
- Coursera Inc.
- DataCamp, Inc.
- Edmodo
- edX LLC.
- Intellipaat Software Solutions Pvt. Ltd.
- diversity learning solutions GmbH
- Jigsaw Academy Education Pvt. Ltd.
- LinkedIn Corporation
- MiriadaX
- NovoEd
- Pluralsight LLC.
- Udacity, Inc.
- Udemy, Inc.
- XuetangX
The report analyzes these key players in the global digital education market. These players have adopted various strategies such as expansion, new product launches, partnerships, and others to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, product portfolio, and developments by every market player.